Marketing Director

For our client, a rapidly growing and innovative pharmaceutical company, we are looking for an experienced Marketing Director to join their team. This role requires a blend of strategic and operational work to drive marketing initiatives. The ideal candidate will be analytical, flexible, and a strong team player and team manager. 

KEY RESPONSIBILITIES
• Strategy Development:

• Implement corporate brand strategy and communication campaigns.
• Contribute to the company’s results by aligning marketing strategies with local and corporate goals.
• Analyse market research to identify local needs and generate new business opportunities.
• Provide corporate marketing with local market input to ensure effective bilateral communication.

• Operational Management:

• Lead the operational brand plan, including competitive analysis, segmentation, targeting, congresses, promotions, and consumer campaigns.
• Manage local brand portfolio, including daily sales tracking.
• Oversee the affiliate marketing budget and lead digital campaigns.
• Ensure effective sales force promotional activities, including training and sales materials.

• Team Collaboration:

• Work closely with internal teams, including corporate marketing, sales force, R&D, and regulatory affairs.
• Engage with external contacts, such as doctors, pharmacists, opinion leaders, suppliers, agencies, and associations.

• Innovation and Continuous Improvement:

• Challenge the status quo by pursuing cost-saving measures and value-added proposals.
• Tailor the product mix to meet local needs and market demands.

REQUIREMENTS
• Education:

• Academic Master’s degree in Marketing Management, Business Administration, Communication Sciences, … or equivalent by experience.

• Experience:

• Minimum of 10 years as a Marketing Manager or Brand Manager in a pharmaceutical company.
• Experience working with health professionals and various company areas, including R&D, marketing, sales network, finance, regulatory and supply.

• Skills:

• Strong analytical and strategic thinking abilities.
• Excellent flexibility and adaptability to changing environments.
• Exceptional teamwork and interpersonal skills.
• Proven leadership and proactive approach to tasks.
• Strong communication skills and a holistic vision of business operations.
• Financial acumen and numbers-oriented mindset.
• Bilingual proficiency in French and Dutch, knowledge of English is advantageous.

WORK ENVIRONMENT
• Join a flexible, innovative, and pleasant working environment.
• Enjoy a good work-life balance with the possibility of remote work.

COMPENSATION
• Competitive salary and an attractive benefits package, aligned with the company’s policies.

Curious? Don’t hesitate and contact us through info@c-target.be!